Atwater Eye Care Center
Expert Eye Care
Atwater Eye Care Center is one of two locations in Indiana that provides eye exams and specialty eye care to patients in Bloomington and the surrounding area. While AECC is known for its association with Indiana University’s School of Optometry, this has limited the perception that Atwater only provides care to IU students. Our goal is to increase awareness and utilization of Atwater Eye Care Center as a high-quality, patient-centered facility that provides thorough examinations and solutions for family vision needs.
OOH
80% of adults are inspired to take action after seeing an Out of Home Ad.
Bloomington has both IU and city transit busses. 86% of adults are able to recall the specific ads they’ve seen on buses.
Socials
The healthcare industry benchmark for Conversion Rate on Meta Ads is 11%. This is the 4th highest industry CVR for Meta. Not to mention moms, our target, spent 24,000+ minutes total on Facebook per month, and 50% of moms use Instagram daily.
And of course, interactive stories to help with engagement.
