Atwater Eye Care Center
Expert Eye Care
Atwater Eye Care Center is one of two locations in Indiana that provides eye exams and specialty eye care to patients in Bloomington and the surrounding area. While AECC is known for its association with Indiana University’s School of Optometry, this has limited the perception that Atwater only provides care to IU students. Our goal is to increase awareness and utilization of Atwater Eye Care Center as a high-quality, patient-centered facility that provides thorough examinations and solutions for family vision needs.
OOH
80% of adults are inspired to take action after seeing an Out of Home Ad. Our target is young moms as they are the head of the household and usually the ones to book the appointment. Mom has enough to worry about, and eye care shouldn’t be one of them because we are the experts!
Bloomington has both IU campus and city transit busses and 86% of adults are able to recall the specific ads they’ve seen on buses. Ironically, bus ads are big, so if you CAN’T see this ad, then you definitely need to get your eyes checked.
Socials
The healthcare industry benchmark for Conversion Rate on Meta Ads is 11%. This is the 4th highest industry CVR for Meta. Not to mention moms, our target, spent 24,000+ minutes total on Facebook per month, and 50% of moms use Instagram daily.
Playing on the types of tests you do at the eye doctor, like the color and refraction test, we’ve created Instagram and Facebook stories that have animation or some type of interactive elements to keep viewers engaged.
